The American-International Charolais Association is pleased to announce a new feeder calf marketing opportunity-CharAdvantage

Why enroll?


CharAdvantage is an age, source and genetic certification program designed to add more value to Charolais-influenced feeder cattle. By enrolling in this program, you receive source, age and genetic verification in the calf crop that you are currently marketing. By documenting this information, participants can add value for buyers seeking feeder cattle with a known background that can qualify for added marketing opportunities and programs. CharAdvantage staff partners with IMI Global to create these opportunities for producers who are seeking more premiums in the marketplace.

Overview


There are two tag options to enroll in this program:

Option #1
EID (Electronic ID)
Cost-$4/head for EID Tag + Verification

Option #2
EID + Visual Tag
Cost-$5.25/head for EID Tag, Visual Tag + Verification
Click here to access the CharAdvantage form

CharAdvantage Certificate


Once cattle are enrolled, producers will receive a certificate which highlights several aspects of age, source and genetic components of the feeder cattle being offered.
In addition to age, source and genetic verification, these elements are also included on the certificate
  • Seedstock origin of the sires/dams that produced the cattle
  • Composite TSI (Terminal Sire Index) Score-Average TSI score of AICA sires/dams of the feeder cattle
  • Marbling indicator (indicates if average of seedstock parents are above breed average for Marbling EPD
  • Genomically Enhanced EPD Indicator-notes if accuracy of sire/dam EPDs is increased due to Genomically Enhanced EPDs
  • Marketing Venue for Feeder Cattle
  • BQA Certification of Origin Ranch or Farm
  • Additional Health and Management Protocols for Enrolled Cattle

Additional Options


In addition to age, source and genetic verification, producers can also elect to enroll their cattle in one of the following programs for an added fee if desired.

Non-Hormone Treated Cattle (NHTC) The Non-Hormone Treated Cattle Program allows your cattle to be eligible for buyers and brands exporting beef products to the European Union
  • Calves can NEVER receive any growth promotants of any kind (implants)
  • Calves must be identified with a CharAdvantage EID tag before they leave the farm/ranch of origin
  • Your operation must maintain a quality manual (which is provided) and train all family members and employees on NHTC requirements and proper procedures
  • An onsite audit of your operation is required annually
  • Calves must move through NHTC approved locations at all times (i.e. they cannot sell through an auction market that is not approved to manage NHTC cattle)
NHTC Enrollment is available for an additional service fee of $750 plus travel for an onsite audit (in addition to the per head cost). This is an annual fee for this service.

Verified Natural Beef (VNB)
The Verified Natural Beef Program allows your cattle to be eligible for buyers and brands seeking specialty markets requiring natural beef and/or exporting beef products to the European Union
  • Calves marketed as VNB cannot receive growth promotants, antibiotics or animal by-products of any kind
  • Calves must be identified with a CharAdvantage EID tag before they leave the farm/ranch of origin
  • Your operation must maintain a quality manual (which is provided) and train all family members and employees on VNB requirements and proper procedures
  • An onsite audit of your operation is required annually
  • Calves must move through VNB approved locations at all times (i.e. they cannot sell through an auction market that is not approved to manage VNB cattle)
VNB Enrollment is available for an additional service fee of $750 plus travel for an onsite audit (in addition to the per head cost). This is an annual fee for this service.

GAP 5-Step Animal Welfare Program
The Global Animal Partnership (GAP) 5-Step Animal Welfare Program is a tiered animal care and well-being standard focused on continuous improvement and natural cattle production systems. GAP qualifies cattle for Whole Foods purchasing and other marketing opportunities.
  • Location must have a written farm/ranch plan, including procedures and practices of operation
  • Animals must have BCS of 4+, less than 2% lameness, and less than 5% assisted calving
  • Castration must occur at less than 6 months of age
  • Weaning must occur after 6 months of age
  • Horns must be disbudded at less than 6 weeks of age, and dehorning is prohibited
  • No animal by-products in feed
  • 2/3 of life must be spent on pasture
  • CharAdvantage EID tag required
  • Antibiotics, ionophores, hormones, growth promotants and sulfa drugs are prohibited
  • Animals must not be transported for more than 25 hours at shipping time
GAP + NHTC/Natural is available for $1750 plus travel in addition to per head cost. This is an annual fee for this service.

Process


To begin, simply download and fill out this document and submit it to becky@beefcenter.org. Phone assistance is also available by calling (816) 401-6427. Enrollments can be paid for by check or by credit card over the phone. Once enrollment is paid for, the tags can be ordered and will usually arrive in 7-10 business days. This set of tags will be assigned to your operation’s premise according to the enrolled year. IMI Global will then contact the participant to perform a desktop audit via phone, to ensure all program rules are in compliance. Once approved, CharAdvantage staff will email and mail a copy of the CharAdvantage certificate which can presented at time of cattle marketing.

Requirements


75% of either sires or dams represented in the calf crop must be registered or recorded with AICA. Registration or recordation numbers of sires must be included on the enrollment form, regardless of ownership of the sire.

Groups of calves must predominately show Charolais characteristic (color)

All cattle enrolled must have a known age, as determined by the date of the first calf and last calf born in the calving season; or by individual birth dates of each calf

Enrollments can only be made by the original owner of the cattle, and cattle must be owned by this participant at time of enrollment All enrolled cattle must be tagged with a CharAdvantage EID tag at time of shipping

For more information, contact:
Colt Keffer, Director of Industry Relations & Sales
(765) 376-8784 • ckeffer@charolaisusa.com
american-international charolais association
11700 nw plaza circle  |  kansas city, mo 64153
phone: 816-464-5977  |  fax: 816-464-5759
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