Charolais News

CharAdvantage Week with Superior Livestock Auction

Jul 3, 2026

Big Horn Classic Video Auction | August 17, 2026

Discover CharAdvantage Feeder Calf Premiums

Market Your Calves with the Nation’s Largest Buyer Base

The American-International Charolais Association (AICA) is teaming up with Superior Livestock Auction to give CharAdvantage feeder calf consignors a dedicated marketing advantage during the Big Horn Classic Video Auction.

By grouping quality Charolais-influenced cattle into a special section, consignors gain more than just exposure — they gain leverage.

Our Objective

We’re working with the AICA and Superior Livestock Auction to market your CharAdvantage feeder calves together in a dedicated special section during the Big Horn Classic Video Auction.

When quality Charolais-influenced cattle are marketed as a group, consignors benefit from:

  • Stronger buyer attention on high-quality, Charolais-influenced genetics
  • Increased competition among buyers within the special section
  • Seedstock supplier participation, adding credibility and interest
  • Maximized CharAdvantage premiums, put in front of the nation’s largest buyer base

More competition, more visibility, more dollars in your pocket.

The Long-Term Win

When commercial cattlemen, Charolais seedstock producers, and Superior Livestock Auction come together around CharAdvantage feeder cattle, the market takes notice.

Strong Charolais genetics continue to earn recognition, drive buyer demand, and create added value throughout the entire production chain — from the ranch to the rail.

Ready to Get Started?

Connect with your AICA Field Representative today to learn how to enroll your feeder calves in the CharAdvantage program and take advantage of this dedicated marketing opportunity at the Big Horn Classic.