CharAdvantage

The American-International Charolais Association is pleased to announce a new feeder calf marketing opportunity-CharAdvantage.
WHY ENROLL?

CharAdvantage is an age, source and genetic certification program designed to add more value to Charolais-influenced feeder cattle. By enrolling in this program, you receive source, age and genetic verification in the calf crop that you are currently marketing. By documenting this information, participants can add value for buyers seeking feeder cattle with a known background that can qualify for added marketing opportunities and programs. CharAdvantage staff partners with IMI Global to create these opportunities for producers who are seeking more premiums in the marketplace.

OVERVIEW

There are two tag options to enroll in this program:

Option #1
EID (Electronic ID)
Cost-$4/head for EID Tag + Verification

Option #2
EID + Visual Tag
Cost-$5.25/head for EID Tag, Visual Tag + Verification
CHARADVANTAGE CERTIFICATE

Once cattle are enrolled, producers will receive a certificate which highlights several aspects of age, source and genetic components of the feeder cattle being offered.

In addition to age, source and genetic verification, these elements are also included on the certificate:

ADDITIONAL OPTIONS

In addition to age, source and genetic verification, producers can also elect to enroll their cattle in one of the following programs for an added fee if desired.

Non-Hormone Treated Cattle (NHTC) The Non-Hormone Treated Cattle Program allows your cattle to be eligible for buyers and brands exporting beef products to the European Union.

NHTC Enrollment is available for an additional service fee of $750 plus travel for an onsite audit (in addition to the per head cost). This is an annual fee for this service.

Verified Natural Beef (VNB)

The Verified Natural Beef Program allows your cattle to be eligible for buyers and brands seeking specialty markets requiring natural beef and/or exporting beef products to the European Union.

VNB Enrollment is available for an additional service fee of $750 plus travel for an onsite audit (in addition to the per head cost). This is an annual fee for this service.

GAP 5-Step Animal Welfare Program

The Global Animal Partnership (GAP) 5-Step Animal Welfare Program is a tiered animal care and well-being standard focused on continuous improvement and natural cattle production systems. GAP qualifies cattle for Whole Foods purchasing and other marketing opportunities.

GAP + NHTC/Natural is available for $1750 plus travel in addition to per head cost. This is an annual fee for this service.

PROCESS

To begin, simply download and fill out this document and submit it to becky@beefcenter.org. Phone assistance is also available by calling (816) 401-6427. Enrollments can be paid for by check or by credit card over the phone. Once enrollment is paid for, the tags can be ordered and will usually arrive in 7-10 business days. This set of tags will be assigned to your operation’s premise according to the enrolled year. IMI Global will then contact the participant to perform a desktop audit via phone, to ensure all program rules are in compliance. Once approved, CharAdvantage staff will email and mail a copy of the CharAdvantage certificate which can presented at time of cattle marketing.

REQUIREMENTS

75% of either sires or dams represented in the calf crop must be registered or recorded with AICA. Registration or recordation numbers of sires must be included on the enrollment form, regardless of ownership of the sire.

Groups of calves must predominately show Charolais characteristic (color).

All cattle enrolled must have a known age, as determined by the date of the first calf and last calf born in the calving season; or by individual birth dates of each calf.

Enrollments can only be made by the original owner of the cattle, and cattle must be owned by this participant at time of enrollment All enrolled cattle must be tagged with a CharAdvantage EID tag at time of shipping.

For more information, contact:
Colt Keffer, Director of Industry Relations & Sales
(765) 376-8784 • ckeffer@charolaisusa.com

American-International Charolais Association
11700 NW Plaza Circle  |  Kansas City, MO 64153
Phone: 816-464-5977  |  Fax: 816-464-5759
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