Marketing Resources

If your goal, as a beef producer, is to market a calf with wide market acceptance, why not use a registered Charolais bull? In a recent analysis of seven years of extensive Superior Livestock video auction marketing data including more than two million head of cattle, Charolais sired steer calves outsold all other English-Continental breed cross steers by $3.73 per hundred weight.¹

Use genetic verification through CharAdvantage to earn more premiums.

¹ Esther Dorice McCabe. 2018. Kansas State University.
Dept. of Animal Sciences and Industry, College of Agriculture.
“Breed trends and effect of breed on sale price of lots of beef calves marketed via video auction”.