VIDEOS

Charolais Proves Valuable in Commercial Cow-Calf Operations Across America

Under Robert Wells’ direction, the Sam Roberts Noble Foundation consults with many commercial cow-calf operations in the the Southern Plains states. As part of the Integrity Beef Alliance, cooperators participate in a comprehensive crossbreeding program using registered Charolais bulls on primarily an Angus based cow herd. They must also comply with a rigorous herd management protocol. Herds market their calves in a value-added market setting that has topped the market each year, providing marketing opportunity to producers of all sizes to capture the value of using Charolais in their beef operations.

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Charolais: Value, Versatility & Beef Industry Progress in America

If you missed the recent RFD-TV American Rancher featuring Charolais, here’s the full episode! We thank Robert Wells, Samuel Roberts Noble Foundation; Todd Sigmon, Dinklage Feedyards; and Brian Kemp, Mountain Meadows Farm, for their laser focus on the value of Charolais in beef production.

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The Future is Bright. The Future is White. The Consumer Has Spoken.

Charolais cattlemen are improving the beef industry one calf at a time.

 

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