Charolais Proves Valuable in Commercial Cow-Calf Operations Across America
Under Robert Wells’ direction, the Sam Roberts Noble Foundation consults with many commercial cow-calf operations in the the Southern Plains states. As part of the Integrity Beef Alliance, cooperators participate in a comprehensive crossbreeding program using registered Charolais bulls on primarily an Angus based cow herd. They must also comply with a rigorous herd management protocol. Herds market their calves in a value-added market setting that has topped the market each year, providing marketing opportunity to producers of all sizes to capture the value of using Charolais in their beef operations.
Charolais: Value, Versatility & Beef Industry Progress in America
If you missed the recent RFD-TV American Rancher featuring Charolais, here’s the full episode! We thank Robert Wells, Samuel Roberts Noble Foundation; Todd Sigmon, Dinklage Feedyards; and Brian Kemp, Mountain Meadows Farm, for their laser focus on the value of Charolais in beef production.
The Future is Bright. The Future is White. The Consumer Has Spoken.
Charolais cattlemen are improving the beef industry one calf at a time.