ad rates & specs


 

Charolais journal

TRIM: 8.5" X 11"
MARGINS: Allow 0.5" margin on all sides
BLEEDS: Allow 0.25" beyond trim

With the exception of background images, any page content (type, photos or logos) should not extend into the 0.5” margin surrounding the live margin area. The Charolais Journal is not responsible for content in this area which is trimmed as part of the printing and trimming process.

LIVE MARGIN AREAS:
1 page: 7.5” x 10”
2/3 page: 4.875” x 10”
1/2 page (Horizontal): 7.5” x 4.875”
1/2 page (Vertical): 4.875” x 7.5”
1/3 page: 2.375” x 10” or 4.8125“ x 5“
1/4 page: 3.625” x 5” or 1.75” x 10”
1/6 page: 4.8125” x 2.5”
1 column inch: 2.3125” x 1”

breeder advertising space:

BLACK & WHITE 1X 11X
1 PAGE $700 $600
2/3 PAGE $510 $450
1/2 PAGE (HORIZONTAL) $395 $340
1/2 PAGE (VERTICAL) $450 $370
1/3 PAGE $270 $220
1/4 PAGE $215 $180
1/6 PAGE $155 $130
1 INCH $35 $30
POSITION PAGES (1-7) $1,150  
INSIDE COVERS $1,200  
BACK COVER $1,300  

classifieds:

RATE: $1 per word, $25 minimum, paid in advance. Deadline is the 25th of the 2nd month preceding publication.

COLOR  
1 STANDARD ADDITIONAL COLOR
- red or blue (availabilty basis)
$175
1 NON-STANDARD COLOR
- (availabilty basis)
$275
4-COLOR $475
SPECIAL COLOR $475
METALLIC COLOR $600

ADDITIONAL CHARGES  
B/W PHOTO (each) $15
COLOR PHOTO (each) $50
4-COLOR PAGE CORRECTION
- after approval (per page)
$150
B/W OR 2-COLOR PAGE CORRECTION
- after approval (per page)
$150
AFTER DEADLINE CHARGE $100

Difficult ads requiring substantial extra production time will be charged a minimum $50/ hour rate. If you prefer no extra charges, request that the Journal staff simplify the ad if necessary at their discretion.

CANCELLATION POLICY: 

Charges dependent upon stage of production will be invoiced to advertisers who cancel previously submitted advertising. DISCOUNTS A 5% discount for all advertising will be given if prepaid for one year. No agency commissions allowed on breeder rates.

CLOSING DATES:

All advertising copy (including photos) must be in the Charolais Journal office by the 25th of the second month preceding publication, i.e. Jan. 25 for the March issue or the first working day thereafter. A $100 late fee will be applied to all late advertisements. Proof deadline: 20th of the second month preceding publication, i.e. Jan. 20 for March issue.

ADVERTISING CONTENT: 

The Charolais Journal reserves the right to refuse any advertising or copy at its sole discretion. The Charolais Journal assumes no responsibility for the accuracy and truthfulness of submitted advertising containing pedigrees or statements regarding performance. The Charolais Journal accepts no responsibility for the accuracy of any photographs supplied by other than its own staff. Advertisers shall indemnify and hold harmless the Charolais Journal for any claims concerning advertising content as submitted.

REPRINTS, CATALOGS AND BROCHURES: 

Advertising and editorial reprints available. Sale catalogs and brochures are produced at special rates. Contact office for prices.

BINDING: 

Binding method is normally perfect bound.

PUBLICATION DATES:

11 issues per year
January, February, March, April, May, June/July, August, September, October, November, December

ADVERTISING DEADLINES:

25th of the second month preceding the publication date (i.e. January 25th for the March issue, etc.)

CHAROLAIS EDGE

AD SIZES & SPECIFICATIONS:

Trim: 10.75" x 12"
Margins: Allow 0.5” margin on all sides 
Bleeds: No bleeds, please.

With the exception of background images, any page content (type, photos or logos) should not extend into the 0.5” margin surrounding the live margin area. The Charolais Journal is not responsible for content in this area which is trimmed as part of the printing and trimming process.

LIVE MARGIN AREAS: 
1 page: 10" x 10.75"
1/2 page Horizontal: 10" x 5.25"
1/2 Page Vertical: 4.875" x 10.75"
1/4 page: 4.875" x 5.25"

ADVERTISING RATES:
Rates are black and white.
1 page: $750
1/2 page Vertical: $550
1/2 Page Horizontal: $500
1/4 page: $350
Back Cover: $1,050
Position pages: $950*
Middle spread: $1,800
*Includes pages 3, 5, inside back, and special position requests.

PHOTOS:
No charge for photos.

PUBLICATION DATES:
2 issues per year
Winter, Spring

ADVERTISING DEADLINES:
Winter issue: November 20
Spring Issue: January 20

Circulation — 15,000

the cattlemAn's source

AD SIZES & SPECIFICATIONS:

Trim: 5.5" x 8.5"
Margins: Allow 0.5” margin on all sides 
Bleeds: Allow 0.25" beyond trim

With the exception of background images, any page content (type, photos or logos) should not extend into the 0.5” margin surrounding the live margin area. The Charolais Journal is not responsible for content in this area which is trimmed as part of the printing and trimming process.

LIVE MARGIN AREAS: 
1 page: 4.8125" x 7.5"
1/2 page Horizontal: 4.8125" x 3.755"
1/2 Page Vertical: 2.3125" x 7.5"

ADVERTISING RATES:
Rates are black and white, unless specified otherwise.
1 page, 4-color: $1,000
* BONUS - Includes 30 day AICA website banner ad on the “Do What Works” page
1 page: $600
1 page, 2-color: $775 (B/W Photos)
1/2 page, 4-color:
 $600
1/2 page, B/W: $400
1/2 page, 2-color: $500 (B/W Photos)
Above rates include a free state listing
State Listing Only: $100

PHOTOS:
4-Color ads:  1 fee 4-color scan; each additional 4-color scan $50 each.
B/W & 2-color ads: 1 free b/w scan; each additional b/w scan $15 each.

PUBLICATION DATE:
September

ADVERTISING DEADLINES:
August 1

Circulation — 20,000

WEB RAtes

BANNER ADS:

Advertise your Charolais operation or upcoming sale. Banner ads can be linked directly to your website or sale catalog. Ads will be put on the website within 2 days after submission.

AD SIZES & SPECIFICATIONS: 
480 px X 125 px

ADVERTISING RATES:
1 month on Member OR  Do What Works pages: $250
1 month on BOTH  Member and Do What Works pages:
$350
2 weeks on Member OR  Do What Works pages:
$200
2 weeks on BOTH  Member and Do What Works pages:
$300

EMAIL BLASTS:

Want to reach your customers directly? Email blasts are now offered to drop your advertisement straight into the inbox of thousands! Email blasts work great for upcoming sales or any ad that runs in the Charolais Journal. Email blasts can be linked directly to your website or sale catalog.

ADVERTISING RATES:
E-blast: $250
Second e-blast for event: $100

WEB PACKAGE: 
1 month banner ad on Member OR  Do What Works page and 1 e-blast: $400
1 month on BOTH  Member and Do What Works pages and 1 e-blast: $500

american-international charolais association
11700 nw plaza circle  |  kansas city, mo 64153
phone: 816-464-5977  |  fax: 816-464-5759
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© , American-International Charolais Association